"Lifting Barriers" – Together for better health
Worthy causes and organizations are abundant in the communities where we do business. We help communities across Canada by funding many different initiatives through donations and sponsorships. Both types of funding have a positive social impact, but they have different objectives. Our donations are given as gifts whereas our sponsorships are part of our brand marketing initiatives.
Unfortunately, eligibility does not guarantee funding. We receive several hundred of requests every year and follow a rigorous evaluation process to ensure that our funds are invested with the utmost care and responsibility.
We try to focus our support on areas where we feel can have the greatest positive impact, and choose organizations based on a number of guidelines. Through our "Lifting Barriers" program, we have chosen to direct funding to help Canadians who have major barriers to access primary health care: people living with mental illness.